MB Athletics works with coaches, athletes and parents to teach mental skills that boost confidence, focus and resilience. MB Athletics required a logo that would appeal to its target audience, while also communicating their expertise in mindfulness techniques. The logo was inspired by the mindfulness symbol that reflects the idea of being in the present moment. The concept of staying centered is illustrated by the water drop that anchors the text. The logo appears in two blues to symbolize clear thought, calmness and concentration. Type is set in Rockwell.